A study by Flipkart and Counterpoint reveals that 89% of Indian smartphone buyers consider AI features important, shifting their focus from technical specifications to user experience.
Why it matters
This article highlights a significant and growing trend in the Indian smartphone market, indicating that AI is no longer a niche feature but a critical differentiator influencing consumer choice. This shift will likely drive smartphone manufacturers to accelerate the integration of more advanced and user-centric AI capabilities, impacting product development, marketing strategies, and the competitive landscape in one of the world's largest consumer electronics markets. It underscores the increasing mainstream adoption and expectation of AI in everyday devices.
Indian smartphone buyers are now heavily influenced by AI features when choosing a new phone, with most prioritizing a good user experience over just high technical specs. This means AI is becoming a standard expectation, even in more affordable phones, showing how important smart features are becoming to everyday users.
Mphasis reported a 14.1% rise in Q4 net profit and 14.4% revenue growth, largely attributing this success to innovative contracts secured through its AI-driven initiatives.
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