Adobe's new Firefly AI assistant integrates with Creative Cloud apps to automate tasks.
Why it matters
This development is significant because it integrates AI directly into the core workflows of creative professionals using Adobe's popular suite of tools. By allowing an AI assistant to operate across applications like Photoshop, Premiere Pro, and Illustrator, Adobe is aiming to streamline complex creative processes, reduce manual effort, and potentially unlock new levels of productivity and creativity for its users. This move signals a broader trend of AI becoming an indispensable co-pilot in professional creative software.
Adobe has created a new AI helper that can understand and perform tasks within its creative software like Photoshop and Premiere. This means artists and video editors can ask the AI to do things for them, making their work faster and easier.
Adobe Firefly AI Assistant Integrates with Creative Cloud
View in Playbook →
Generative AI is supercharging online spam and scams, with the FBI reporting over $893 million in losses last year. Tech giants like Google are deploying advanced AI systems, such as Gemini, to combat this deluge. Gemini successfully blocked over 99% of policy-violating ads before they reached audiences, demonstrating AI's crucial role in defence.
Read on Economic Times Tech →OpenAI has significantly upgraded its agentic coding tool, Codex, enhancing its capabilities and control over desktop environments.
Read on TechCrunch →Roblox has introduced new AI-powered agentic tools for its game development platform, enabling creators to plan, build, and test games more efficiently.
Read on TechCrunch →